Elevate your marketing, accelerate value creation

Companies with big growth plans know that marketing is critical to commercial excellence. But without dedicated focus or expertise, it falls behind—slowing revenue growth, wasting spend, and losing opportunities to competitors.

VCVM partners with lower- and middle-market PE-backed companies and their sponsors on long-term value creation via marketing to support margin expansion and scale profitable growth.

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Person climbing steps to signify upward trajectory of company growth and value creation via marketing

Build value from day 1, not year 3

With VCVM, you can:

De-risk your value creation plan

Identify risks early, pressure-test assumptions, and focus marketing investment where it drives the most impact.

Scale with clarity and speed

Go beyond disconnected tactics and build a system where brand investment and performance marketing work together.

Accelerate profitable growth

Refine your go-to-market approach through sharper customer understanding, better targeting and the right channel mix.

Tap into seasoned marketing expertise and proven playbooks, tailored to your company’s growth goals

Services include:

Fractional CMO

Executive-level support without the full-time overhead. Get strategic oversight and guidance that aligns your marketing to your growth plans.

Get expert guidance

GTM transformation

From first touch to lead capture, create a system that lowers acquisition costs and increases lifetime value.

Fine-tune your strategy

Messaging platform overhaul

Sharpen your company’s messaging and positioning with a proven framework for standing out in a competitive market.

Tighten your narrative

Value Creation Via Marketing

Marketing strategy and advisory services, trusted by companies in growth mode

Insight Venture Partners logo with the word 'INSIGHT' in large orange letters and 'VENTURE PARTNERS' in smaller gray letters below
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The word 'Caphashe' written in gradient blue and purple text on a white background.
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  • "Jacqueline makes high-impact initiatives happen. She's been an outstanding strategic partner and someone whom I trust to collaborate effortlessly with my team."

    Carin Van Vuuren, CMO at Greenhouse Software (B2B SaaS, HR Tech)

  • "Jacqueline transformed the way our team approaches marketing. She brought an inspiring vision that elevated our brand and drove lead gen through new and innovative approaches."

    Rachel Gerring, EY Partner and IPO Americas Leader

  • "Jacqueline was a great partner for our team. Valued her expertise and insights during the time we worked together."

    Jennifer S., Marketing Executive at B2B Industrials Client

  • "Outstanding work that far exceeded expectations."

    Jennifer F., Founder and CEO of Food and Beverage Client

Case studies

    1. Product marketing and GTM strategy: GTM and product-led growth strategy for PE-backed SaaS company that drove 1 million net new accounts in year 1.

    2. International market entry strategy: Fractional CMO to B2B2C SaaS marketplace entering the US market. Drove 140x top-line revenue growth and built a balanced online and offline marketing strategy in 4 pilot cities.

    1. Demand generation and GTM transformation strategy: Fractional CMO to AI SaaS business. Reoriented demand generation strategy from disconnected tactics to coordinated account-based marketing approach. Aligned with sales and operations teams to implement and optimize marketing automation via Marketo. Completed GTM transformation within 6 month timeline.

    2. Company narrative transformation: Messaging and positioning overhaul for AI-powered SaaS business in hyper-competitive category. Leveraged in-depth competitive intelligence, drove alignment with cross-functional stakeholders and delivered differentiated value narrative within 6-week timeframe.

    1. Brand amplification strategy for B2B industrials holding company: Brand awareness and community engagement strategy that doubled growth and engagement KPIs in year 1.

    2. Product marketing and GTM strategy for hardware company: Crafted value narrative and built zero-to-one go-to-market strategy for new product designed to diversify product portfolio, deepen CLV and scale revenue.

    • Geo expansion and GTM transformation strategy for PE-backed consulting company: Built a unified go-to-market foundation that empowered the client’s sales and marketing team to grow with clarity, focus, and customer relevance, all within 3 month timeline.

    • Commercial excellence overhaul for market-leading professional services firm: Led next-gen client development and full-funnel lead generation strategy to elevate brand and build $100M+ in sales pipeline. Exceeded KPIs by 2-3x within 12 months.

Get a complimentary Value Creation Plan assessment

Stronger marketing supports margin expansion and drives profitable growth. Book a complimentary call to discuss your current Value Creation Plan and explore opportunities to maximize return on your marketing investment.

Jacqueline Kurdziel profile, Value Creation Via Marketing Founder

Ready to scale profitable growth?

Hi, I’m Jacqueline Kurdziel. As the founder of VCVM, I partner with PE- and VC-backed companies to drive profitable growth.

A 3x marketing and growth leader at VC-backed startups that scaled to successful exits, I have 20 years operating experience at companies ranging from $0 to $1B+ . I’ve led teams to achieve commercial excellence through sales and marketing strategies that enhance brand awareness, accelerate top-line growth, and expand margin through reduced customer acquisition costs.

My experience spans industries including SaaS, fintech, healthcare, manufacturing, professional services and consumer products.

If you want more than one-off tactics—and a strategy that helps your company elevate your brand, acquire customers cost-effectively, and scale revenue—let’s talk.

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